Home Hardware is a privately held Canadian home improvement, construction materials, and furniture retailer. Co-founded in 1964 by Walter Hachborn and headquartered in St. Jacobs, Ontario, the chain is co-operatively owned by over 1000 independently owned member stores.
Eye-catching content with easy remote updates
Home Hardware uses Visibull to manage displays that serve many purposes. From product pricing, to video commercials, to graphic advertisements, digital signage is becoming a central part of the company’s communication and marketing strategy.
Retailers small and large have a tough task of keeping customer-facing product pricing up to date. At the Home Hardware lumber desk, for example, the prices of various types of wood and insulation are constantly changing, making it difficult to keep displays up to date. With Visibull, store owners and employees are able to easily update their digital pricing boards from any device – including desktop computers, tablets, and mobile phones.
Advertisements are an important part of any digital content strategy – they are used on websites, videos, commercials, mobile applications, flyers, and more. Keeping advertisements relevant and consistent across all mediums is a challenge. Visibull supports content from any digital setting, making it possible to reuse advertisements directly from any source. Home Hardware takes advantage of these features by reusing existing advertisements from their websites and video library without producing any new content for their displays.